My Favorite Social Media Campaign of the Holiday Season: Grouponicus ›
One of my favorite social media strategies this holiday season comes from Groupon. Groupon has developed this “brand-new ancient wintertime holiday” called Grouponicus. This holiday originated in a magical realm of Winterland which is governed by Groupo The Bird. Other characters…
This PR Student / PR Stranger wrote a nice breakdown of the Grouponicus stuff that has occupied most of my (and associates’) working life for the past couple months. Check it out, it actually all makes a surprising amount of sense when someone else summarizes it.
