No one has a more pervasive and familiar brand than Garfield—he loves lasagna, hates Monday, and kicks Odie. He has infinite resources at his disposal to push this message and plaster his face onto everything in sight. But—this is part of the problem. The usually-sassy Garfield also pops up in posters and merchandise alongside slogans speaking out against littering and bullying, and in support of causes like studying and being a good friend—hardly in step with the Garfield brand.
When you flip open your daily funny pages tomorrow—which Garfield will you be reading?